Strategic Training International

Order Master Selling Maximize Success

This comprehensive guide covers every aspect of successful selling. xpert consultant Kristina Susac’s distinct approach focuses on the person doing the selling as well as the customer to give readers a complete understanding of the entire sales process: from preparation to presentation skills, and to post-sale customer care and retention.

ools for understanding the customer’s perspective are presented throughout, such as establishing rapport, developing listening skills, and identifying customer motives, issues, and needs.

Susac’s distinctive holistic approach addresses the emotional factors that impact the bottom line, including motivation, life-work balance, rejection, adversity, and radiating a positive attitude.

Step-by-step training exercises and practical real world advice throughout guarantee that readers will come away with the skills to make selling both a profitable and fulfilling experience from beginning to end.

CHRONICLE BOOKS 2005